What is about Disney that causes people to love it or hate it? Why is it important to look at Disney from a design research viewpoint? Why is ethnography essential to human-centered design research? An explosion of color and lights from Disneyland’s Fantasmic! spectacle showcases its latest assets and technologies. Disney evokes strong feelings and ...
The market for wearable computing is approaching $1.5 billion, with 80 percent of these devices to be in the form of health and fitness wearables by 2017. In this article, Reece Dano looks the promises of the category, its challenges to adoption, and recommended paths to obtaining more emotionally engaging and empathetic designs.
Jennifer Keyser has a background in ethnographic and secondary research for design and public policy development. She has provided research services to a wide range of fields, including health care, software development, consumer products and education programs. She is focused on applying user-centered research to uncover actual needs, identify innovation, and inform future strategies.
Reece Dano is a design researcher and strategist who has developed market and product strategies, investigated user behaviors and analyzed trends for a broad range of industries and applications. He aligns rigorous research and structured design processes to develop distinctive business strategies and products. His user-centered approach constantly strives to promote understanding and empathy.