We identify and implement the experiences people really want.

At Oven, we believe great product experiences originate from careful research, focused strategy and empathetic design. Based in Portland, Oregon, we practice and implement successful research and design through user-centered, human-focused approaches.

We do this by understanding companies’ objectives, empathizing with their customers, incorporating stakeholder needs and identifying mutually beneficial product strategies.

Research & Analysis
Great design needs a solid foundation. Empathy is critical to great experiences.

Oven has expertise in uncovering, analyzing and synthesizing insights to make them both meaningful and actionable. Whether your field is in electronics manufacturing, health care or consumer goods, each problem requires a unique research approach. Ours is not a one-size-fits-all approach when gathering and synthesizing information. We analyze specific changes in markets and cultures to establish grounding context. We interview targeted consumers and stakeholders to understand roles, perceptions, needs and desires. We have deep experience in finding insights from adjacent and analogous markets that are useful and intuitive.

Strategy
When context is established, knowledge needs to be applied.

We create insights that clearly communicate customers’ perspectives and identify strategies that lead to novel solutions. Whether you’re in need of personas that describe target customers clearly and succinctly, scenario descriptions that aid in the development of requirements, or strategically unique value propositions for market differentiation, Oven delivers actionable knowledge and direction — not just information.

Validation, Refinement & Guidance
Refinement and alignment ensure best results; focus on the WHY not the WHAT.

We are never lulled into a sense of false security at Oven. We check our designs and concepts with careful evaluation work when necessary. We refine and bring our ideas into closer alignment with customers’ perspectives and needs.
Once we are confident in our approach, we work with our customers to make sure designs are implemented. We assist with final content generation and the development process to ensure high quality results.

Preheat Blog

Here's what we've been thinking about lately.

No More Mickey Mousing Around: Understanding the Design of Disney, Part One

No More Mickey Mousing Around: Understanding the Design of Disney, Part One

What is about Disney that causes people to love it or hate it? Why is it important to look at Disney from a design research viewpoint? Why is ethnography essential to human-centered design research? An explosion of color and lights from Disneyland’s Fantasmic! spectacle showcases its latest assets and technologies. Disney evokes strong feelings and ...

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Health and Fitness Wearables: Finding True Motivations

Health and Fitness Wearables: Finding True Motivations

The market for wearable computing is approaching $1.5 billion, with 80 percent of these devices to be in the form of health and fitness wearables by 2017. In this article, Reece Dano looks the promises of the category, its challenges to adoption, and recommended paths to obtaining more emotionally engaging and empathetic designs.

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